Cognida.ai
Brand identity for an AI-driven technology company based out of Hyderabad, India
Solo Project
Adobe Creative Suite
Branding
Visual Design
Research
Overview
As an AI-driven technology company, Cognida.ai provides innovative solutions for data management and secure data sharing across various industries.
Their platform enables users to store, share and manage data in a secure and decentralized way, utilizing cutting-edge technologies such as blockchain and machine learning. Cognida.ai aims to simplify and enhance data management for businesses, organizations, and individuals, ensuring data privacy and security at all times.
I was tasked to create a brand identity that captures the dynamic and cutting-edge personality of Cognida.ai, conveying the innovative and forward-thinking nature of the company through design.
Initial Conversations
Through several discussions with Cognida.ai's team, I consolidated all the pertinent information and keywords into a cohesive understanding of the business and its needs. The goal was to obtain as much insight as possible into the company, enabling me to make informed and creative decisions while assisting the client in articulating the intangible aspects of their brand, including core values and personality.
Inspiration
Sagi Haviv's insights on what makes a great logo were highly inspiring, and I attempted to incorporate his philosophies into my design process while working on Cognida.ai's logo. Haviv emphasized the importance of creating logos that are appropriate, distinctive, memorable, and simple, all of which I kept in mind while designing the logo.
I focused on highlighting Cognida.ai's personality and core values through the logo, ensuring it was clear, unique, and easy to remember. I also aimed for simplicity, creating a logo that could be easily scaled while still being recognizable and legible.
Iterations
Final design
Approved Route
