I’m Dhruv Jesrani, a brand and product designer with 7+ years of experience in building and maintaining identities and experiences across industries spanning climate tech, AI infrastructure, F&B and cultural research.

My most recent role was as a UX Designer at Centific in New York.

Bachelor’s in Visual Communication & Strategic Branding from Srishti Institute of Art, Design and Technology, Bengaluru.

Master’s in Communication Design from Parsons School of Design, New York.

Selected Works

Doppio logo with a blue star-shaped icon and the word 'Doppio' in white text on a dark background.

Doppio →

A community-driven coffee brewing app with an interactive timeline that guides users through every pour, wait, and stir in real time.

Product Design

UX Research

Branding

Smartphone screen displaying an Instagram profile for 'blintrip' with 714 posts, 66.7K followers, and 15 following, showing icons for updates, giveaway, trivia, notes, and wanderings, and showcasing various travel-related posts and images.

Blinctrip →

Art directed and built the social media visual language for a travel booking app, keeping travel top of mind during COVID when nobody was flying.

Art Direction

Visual Design

Social Media

Centific logo on a gradient background transitioning from blue to purple to pink.

Centific →
(in development)

UX design for an AI data solutions company, including platform audits, user research synthesis, and an end-to-end internal SharePoint microsite.

UX Design

User Research

Information Architecture

Illustration of a person walking on a pink path through a 3D maze, with the text 'Super Simple Banking' and 'from BOND.AI' in the upper left corner.

BOND.AI →

Editorial cover illustrations for a fintech platform's publication, turning abstract financial topics into human, narrative images.

Editorial Illustration

Foodhall logo with the tagline 'for the love of food' surrounded by fresh carrots, berries, herbs, coffee beans, a loaf of bread, and spices on a bright blue background.

Foodhall →

A year of catalogues, storefront graphics, newspaper ads, and window displays for a premium food retail destination, produced at Please See, Mumbai.

Visual Communication

Art Direction

Print Design

Screenshot of a recipe website titled "Cloudy with a Chance of Caffeine" showing a weather widget with 24°C and sunny weather in New York, and a recipe for an espresso tonic with ice, lime, and a hand pouring tonic water into a glass, with steps for making the drink.

Cloudy with a Chance of Caffeine →

A web app that recommends coffee recipes based on your local weather. Designed and hand-coded in vanilla HTML, CSS, and JavaScript.

Web Design

Front-End Development

Cognida.ai logo with black and blue text on a white background.

Cognida.ai →

Founding brand identity for an AI enterprise company. Now a 240-person, $15M-funded firm serving 45+ enterprises across healthcare, manufacturing, and finance.

Brand Identity

A detailed illustrated map of a castle or fort surrounded by a wall, with landmarks, trees, and pathways, laid out on a textured surface. There are sticky notes on the map, a book open to an activity labeled 'Places,' colored markers, and a small card with resident information.

Residents of Gulbarga Fort →

Built a participatory toolkit that brings Fort residents, preservation authorities, and the local public into facilitated dialogue.

Community Design

Participatory Research

Screenshot of a Forbes article titled "Adaptation And Resilience In Corporate Climate Agendas" with an infographic about climate risk below the article text.

Riffle Ventures →

Ongoing visual design for a climate tech advisory firm, from ecosystem maps and investor materials to editorial illustrations.

Visual Design

Information Design